Your brand presence on social media is vital for interacting with your customers. According to Pew Research, seventy-two percent of Americans are on at least one social platform, which equates to significant opportunities to sell your product and promote your business.
With all this digital access to your customer or client, the content you share is incredibly important. Ninety percent of people buy from brands that they follow on social media, according to Sprout Social. A less than stellar social media presence could make all the difference when it comes to driving connections and sales.
The good news? It’s never been easier to create high-quality content! Investing in a few camera gadgets will allow you to optimize your brand presence on social media without spending tons of money on a DSLR or a recording studio. Take a look at the social media accessories that’ll change your life below.
Selfie sticks are polarizing, but this love it- or hate it-camera gadget is convenient—especially if you don’t have a team to help you take photos. (Solopreneurs, we’re looking at you!) Believe it or not, the standard selfie is a great way to promote your business. According to the experts at Smart Bird Social, selfies can:
- Increase brand authority
- Show off personality
- Offer value and advice
- Give a ‘face’ to a business
So what should you look for in a selfie stick? Digital Camera World explains that some of the best versions have Bluetooth functionality and tripod capability; check out their article for a list of the best selfie sticks available.
Portable WiFi Hotspot
Social media moves fast, and it’s important to have a reliable internet connection to move with it. Portable hotspots give you the flexibility of a connection whenever you need it, so go ahead and upload that Instagram story. Whether you’re looking for a lightning-fast connection or just a failsafe in case of disaster, Esquire shared 2020’s best portable WiFi hotspots.
If a selfie stick doesn’t fit with your content plan, a tripod is the next best bet and almost a non-negotiable in today’s climate. Moreover, a tripod can support your stationary videos and or images, while the self-stick can be your on-the-go camera gadget.
Tripods keep your camera steady and level, making them perfect for recording videos (think product explainers, how-to-videos, etc.) or taking still photos. Check out this list of smartphone tripods.
Did you know that over 90 percent of photos are taken on mobile phones? We live in an image-laden world; Mylio estimates that 1.4 trillion photos will be taken in 2020. Photo lenses are one of the best ways to optimize your brand presence on social media. These handy camera gadgets add a level of professionalism to your smartphone content without having the added expense (and heft) of a DSLR camera.
Whether you’re looking for a single lens or a whole array, TechRadar lists the best options on the market.
According to recent research, 85 percent of internet users in the US consume video content monthly on their devices. What’s more, 54 percent of consumers want to see more video content from businesses they engage with on social media.
When it comes to optimizing video content, a microphone is an essential item. Microphones give you more flexibility when it comes to sound: you can film from one location and record from another, reducing background noise in the process. At one time, a good microphone was an expensive tool, but you can now find options to hook up to your smartphone or other devices.
Laptop stands are lauded for their health benefits, but did you know that they can refine your social media presence, too? If your content strategy incorporates a lot of piece-to-camera video content, a stand can help you stay focused. For example, you can record with your laptop camera and read from a script on the screen. Or a stand can come in handy during live sessions, Zoom meetings, or virtual meetings. IGN has 2020’s best options.
Level Up Your Brand Presence on Social Media with These Camera Gadgets
These gadgets have the potential to take your social media content from amateur to professional and polished. Moreover, once you enjoy your videos and images (as well as look and sound better in them)—you’ll want to curate more content.