Content Marketing: Be Your Own Publisher
With the communications landscape broader and more complex, many old methods and channels for information distribution are gone and/or are barely staying afloat in the digital age. With the alarming increase in content consumption–attention spans are getting shorter and shorter. The new trend in digital marketing, or content marketing, allows companies to get their stories delivered, shared and targeted to the right decision makers. Read more on how to be your own publisher and get your message across here.