Sustainability: a Necessity for Future Innovation
Sustainability breakthroughs over the past several years are driving major competition between companies across all sectors in the U.S. By imbedding sustainability into new ideas, eco-friendly business models and corporate culture, companies are finding that their opportunities are endless.
New practices such as resource-efficient, ecological building have developed in direct response to the knowledge that buildings have a negative impact on our environment. Energy-efficient programs that aim to reduce carbon footprints along with lower energy costs are now a necessity. Ted Rollins, co-chairman and founding Principal of Valeo Groupe, states “Implementing efficiency programs can actually be a low-risk investment because of the accurate projections regarding your anticipated savings.”
In regards to a depleting energy supply and cost-per-kilowatt, companies can no longer afford to underinvest in these types of sustainable efforts.
In addition, sustainability embedded into the corporate culture can potentially attract new consumers who care about a company’s footprint. Those that recognize how natural resources and alternative energy can inspire new business models, will be the most successful.